OREOLUWA MARY ADEKOYA WINS THE CLIVE BAILLIE SCHOLARSHIP FOR GRAPHIC DESIGN
Oreoluwa Mary Adekoya wins The Clive Baillie Scholarship for Graphic Design, available to final year students enrolled on the BA Graphic Design course at LCC.
The 2023 Clive Baillie Scholarship for Graphic Design has been won by Oreoluwa Mary Adekoya this year to support her typographic experiment:
“To be awarded the 2023 Clive Baillie Scholarship has been a great benefit to me for the completion of my final year at London College of Communication. As a designer, I love print and the scholarship enabled me to use this method for my final year projects.”
“Type as sculpture was one of my final major projects; the idea was to display type weights in a physical form that shows the interpolation points between the thinnest and the heaviest weight. I played with a few starting points such as using code to generate variable type and isometric perspective to overlaying contrasting weight difference. I also carried out research into font design to learn how to make my own typeface. For this project, I explored the notion of switching from analogue to digital to visualise type.
“Type in letterpress printing is a wholly physical process that requires manual typesetting; this reinforces the analysis of letterforms and systematic thinking of type design. Using letterpress allowed me to take note of how we can physically interact with different sizes and fonts. The development and purpose of a font has gone through drastic changes by starting as metal or wood type for the printing press to now variable type that can change based on motion or to generative coding of type that can mimic handwriting.
“Taking the project into a 3D aspect was a suitable approach of taking the physical form of metal type to digital and back again to physical. Furthermore, I used Cinema 4D to build the models with consideration as to how the interpolation would be shown. The models are to be viewed as sculptures because they can be presented as large-scale objects for people to interact with to understand and see the contrasting element of different type weights.
“3D printing was a new technical skill for me during this project and an expensive way to print. Alongside, I printed out the visual summary that evidenced the entire process of this project. This was made possible with the scholarship. It has helped me develop my keen interests – type, editorial and print. It allowed me to complete my projects by making my ideas a reality. A big thank you to Clive Baillie for this opportunity.”
***
About Clive Baillie: Clive Baillie is a founding partner and CEO of BLT Communications, one of Los Angeles’ leading creative agencies specialising in entertainment marketing. Baillie graduated from the London College of Printing and Graphic Arts (now London College of Communication) with a BA in Graphic Media Design in 1977. His career as an art director in the industry has spanned over 3 decades, during which time he has worked on many high-profile movie campaigns for all of the top Hollywood film studios including Avatar, Titanic, The Avengers franchise, The Dark Knight, the latest Spider-Man, and Guardians of the Galaxy.
This also includes successful campaigns for television series such as, The Sopranos, Game of Thrones, Band of Brothers, Modern Family, and Stranger Things. Baillie is passionate about playing a broader advocacy role in the arts and education, in particular the nurturing of creative talent. In 2015, he launched the Clive Baillie Scholarship for Graphic Design.
The scholarship is assessed on the basis of financial need and academic merit. It will provide a contribution towards course costs and living expenses for the final year of the course.Applications are welcome from those who are in financial hardship and those who will benefit from undergraduate studies to realise their full potential.